Finland native Johanna Uurasjarvi presents her first runway showing of her Leifsdottir line. The wholesale brand debuted in 2008, but since then, she's only held presentations. A member of the URBN Inc family (Anthropologie, Urban Outfitters, and Free People) her designs stay true to the company's journey to bring unique, artistic garments to the main stream.
Colors: nude, white, black, light pastel orange, safari green
Materials: Snakeskin, silk, silk organza, chiffon, leather, cotton twill, jersey,
Loved Looks
Since its a brand owned by Urban Outtfitters and sold in Anthropologie, girls on the street will be wearing these pieces separately with jeans, cargos, t-shirts and tanks. Though, the serpent skin skirts and shorts were standout as well as the staple black cotton dresses and little cropped black jackets. The leather pailette jacket had a great fit, and the styling with the circle sunglasses lent a bit more hipness.
Unloved Looks
Patent leather black trim tops were unnecessary and didn't fit. I could have lived without the Alexander Wang influenced sheer shirt and exposed bra looks.
Music
Mr Wilson DJ provided the soundtrack. Fun Fact: He also does the music for The Blonds shows.
People and Scene
Showed in the box of Lincoln Center. As we entered we were entranced with a pesky royal blue tine black-light, the backdrop of the runway consisted of two tanks made up of greenery as well as safari imagery on the wall screens. No celebs, but lots of bloggers, taking pictures of the attendees and not much of the show.
Reviewed by Jamar Graham for Fashion Funhouse Emporium. Jamar atttened New York's Parsons School of Design. He's worked for WGSN and currently writes his own blog called Treated Material. He is also launching his own clothing line to be announced soon.
