New York Fashion Week: Fall 2010
Designer: Geren Ford
Geren Ford showed at the Crosby Hotel in Soho. The line is founded by Geren Lockhart, a former advertising executive turned contemporary designer. Her signature is easy, day to evening bohemian inspired garments.
Like last season, the Geren Ford show started late. Unlike last season, this was a presentation rather than a catwalk style runway. While lingering in the lobby, I spotted a couple who looked familiar. I couldn't place them. Was this guy a model? This girl--did I work with her somewhere?
When the eager show-goers were let in 30 minutes later, a hoard of photographers jumped in front of the models on pedastools and started snapping. Since there was no run of show, I was unsure of her inspiration. A boisterous fashion guy said it was (inaudible) meets Lauren Becall.
Colors:
Greens, Greys and Browns
Loved Looks:
The make up was flawless, done by Bumble and Bumble (again over heard in the crowd). As for this season's collection, I was much more impressed than what I saw from Ford in the spring. Tailored cadet jackets paired with silk splattered skirts and vintage inspired shoes. There was also an element of sporty as with the track and field stripe cropped pant and silk long sleeve shirt. I loved the army green as an alternative to the fail-safe black.
Unloved Looks
While I appreciated Geren Ford's slight stray from breezy dresses, some of the looks just weren't flattering. When 6ft tall 115lb models look bulky, its hard to imagine what these pieces will look like on us non-model bodies. I wanted to love this ruffle military jacket, but the shape adds too much to areas where most of us don't need the addition. As for the long coat and dress look, its not structured enough to pull off an avant garde cut, and ends up looking frumpy. The green halter reminded me of old school Proenza Schouler styles that ended up on every girl working in the fashion industry thanks to the designer's collaboration with Target. We need to shelf that style for a while.
Music
Elevator music? I could be wrong though. It was loud in there with the hum of the crowd and over-anxious photographers shouting, "Turn a bit! That's it! Okay gooooood." I liked the Be Good Tanyas rendition of "When Doves Cry" from last season's show.
People and Scene
By the end of the presentation I figured out where I "knew" that guy and girl I was gawking at in the lobby. They were Project Runway Season 6 designers Logan and Carol Hannah.
The Crosby Hotel was gorgeous. I wanted to take pictures of every piece of furniture and all of the wall paper in the place. Hey, who knows when a girl like me will ever be in there again.
To Gift or Not to Gift.
There was no gifting go on. That's the norm as of the last couple of seasons. However, I would've liked a run of show with the designer inspiration instead of eavesdropping on the haute hounds.*
*haute hounds: a group of people who attend fashion shows with no particular professional purpose except to look fabulous, dress in awesome clothes and talk loudly in hopes that others hear thier conversations.
