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Feb 20, 2011 10:07AM

Target Go International Introduces Five Year Anniversary Designer Collective

In 2006, Target started the high-low designer collaboration craze with designer Proenza Schouler. Since, other fast fashion chains followed. As in intern at Conde Nast, I couldn't take two steps without seeing girls in the famed low price version of the purple bustier dress.

Its been five years since the bulls-eye retailer introduced its affordable priced chunks of noted runway designers. Still, every time I return to my hometown of Pittsburgh, my sister in law drives me to Target just so I can check out what they have in the store.

Sure, there are two stores in New York City, but I've never walked into the Queens or Brooklyn Target and been able to find anything. Its as if people got word of the world ending and began stock piling hand towels, mouthwash and inexpensive dresses for an underground bunker soiree. Seriously, those stores are wiped of stock the second it hits the floor.

So, in celebration of five years, Target is launching the Go International Designer Collective, in stores and online March 13, through April 10, 2011.

All the pieces you waited in a psychotic line of hysterical self-proclaimed fashionistas for-- but were unable to get your hands on are back: The Libertine eyelet black dress, the Proeza Schouler bustier dress, and even the Rodarte lace-print dress.

See what will be in store come March and why you will kick yourself in the ass for buying the sold out pieces on eBay.

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Jul 16, 2010 9:00PM

Is Forever 21 Finally Giving In with it's First Designer Collabortation?

 

Forever 21 is taking a page from thier fast-fashion counterparts like H&M and is launching it's first designer collaboration.

First up on thier roster is LA designer Brian Lichtenberg. Though this name may not ring a bell, his recent claim to fame is designing Lady Gaga's caution tape "outfit" for her Telephone video and her geometric necklace in the "Poker Face" video.

So has the knock-off retailer finally had enough lawsuits to decide that giving some cash to designers is a better business practice?

Forever 21 has definitley seen its share of designer names (and even other retailers) linked to its own, but in court.  Diane von Furstenberg, Anna Sui, Trovata, Anthropologie, Bebe, Gwen Stefani for Harajuku Lovers, Express, and the list goes on.

Though, with only settlements in these cases and never any clear "wins" for the plantiffs, will a designer collaboration actually bring in enough money for the chain whose entire being is based quickly produced runway "inspiration"? The answer is not black and white.

Milord A. Keshishian who practices law with a focus on intellectual property rights at Milord & Associates, PC in Los Angeles says "It’s difficult to ascertain the court costs and the amount of settlement because they’re usually confidential and the court costs and settlement sums may be covered by insurance.  So there may actually be no actual costs, other than increased insurance premiums."

However, this doesn't mean that designers can never win in the seemingly never ending brigade of lawsuits against Forever 21. Keshishian continues  "Although copyrights do not currently protect the design as a whole (or design construction), most designers are unaware that their garment, shoe, and accessories can be protected by design patents.  For example,True Religion has patented its stitch design on pants."

Though, will a connection to a rising fashion designer and a larger than life celebrity like Lady Gaga stop the chain from growing and growing like some sort of killer blob, rolling over the cities and towns, slurping up designer fashions and spitting out millions of cheaper, ill-constructed clones?

This remains to be seen until Lichtenberg's creations hit the racks (or rather the floor, if you've ever been in a NYC Forever 21) on August 13th at the retailer's top selling stores.


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Jan 9, 2010 12:54AM

H&M's Damage Control Patrol Dispatched and Cleaning Up Trash

The Business End

If you thought working in fashion public relations was all about sending people like myself to the standing section of runway shows, then you haven't considered the over-time H&M's PR people have been putting in to clean up their mess. Literally.

H&M's spokesperson, Nicole Christie gave a statement to Fashion Week Daily. It basically said since you people wear their stuff and return it, they have to write it off as damaged.  In addition to a "liberal return policy," clothing items are often unusable after those nutty and trendy dressed mannequins take a joy ride through the streets of New York on the back of Andrew McCarthy's bike.

I'm not sure if I'm buying this. Actually no one is because its in the trash. Ba Dum Ching!

Jokes aside, to be fair, you can read the statement via Fashion Week Daily.

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Jan 8, 2010 1:27PM

H&M Slashes and Trashes and What you Should Consider Before Donating

By now, you've heard about it. The story was in the New York Times and  Racked.com dubbed the Herald Square H&M practice of slashing and tossing out unworn clothing as "Trash Gate."

But while the rest of the population is discovering what most fashion retail employees know already, fast fashion profits climbed this past year.

According to WWD, "earnings before interest, taxes, depreciation and amortization as a percentage of sales — were Hennes & Mauritz [H&M], at 23.4 percent; The Buckle Inc., at 22.5 percent; Zara operator Industria de Diseno Textil SA (Inditex), at 20.3 percent; Urban Outfitters Inc., at 19.8 percent, and Fast Retailing Co. Ltd., owners of Uniqlo, at 18.6 percent."

Photo: via Telegraph UK

It seems most of the outrage caused by the H&M slash and trash is because the items were not donated to a charity.

I volunteered for a clothing based charity organization which provides career appropriate clothing for women re-entering the work force. What stands out to me most were the items that people "donated." I'm sometimes guilty of it myself, items that don't get body time and the lack of space need to go somewhere other than the trash. However, after the donors have plopped their trash bags down and collected their tax receipt, volunteers sort through the items. And let me tell you, not all of it is usable.

Once I pulled a plaid pair of pants from a pile. They were inside out. Thats when I noticed "it."  It, as in s-h-i-t. Yes. Someone actually decided to give the gift of doody crotched pants. Poop! It wasn't fresh, but crusted and dried for what seemed like possibly a decade-since the pants were of a 1970's polyester nature. What the hell is wrong with you?

Other funky items included scuffed, misshaped, severely worn-in shoes with fungal matter decaying the insoles. I even found women's pants stained with--ahem, I believe the medical term is vaginal discharge. I am not trying to be crude. But it seems the things that should end up in the trash, or at least in the laundry don't seem to be getting there, yet, brand new clothes are getting destroyed and ally-oped into a dumpster behind stores.

I confess. I have slacked on my volunteer work for that organization. I became disheartened.  After all, most of the women that use this particular organization are not homeless. They are mothers, women who've had substance abuse problems and are getting back on their feet, young women who are from disadvantaged areas.

It was frustrating to me to see the items people donated were old, in poor condition and out of fashion. Yes. I said it. I do blog about fashion. And just because these women can't afford to buy their own clothes, does not mean they are going to be happy wearing a boxy cut, frumpy suit or a clothes that are two sizes too small.

And where were the corporate donors? Occasionally I spied a rack of the same suits in different sizes letting me know that some companies participated. But geez, H&M employees are playing Freddie Kruger on usable skirts and tees.

Appropriately, there has been much talk about "real women" and clothing sizes. As it turns out, most of the women who were being dressed there were an average size of 12 to 14. These are sizes retail chains like H&M carry.  According to the New York Times article, Walmart was dumping off their unsold duds as well.  Chains such as Walmart, K-Mart, and Macy's have an up- to-date and decent section for women size 14 and above.

Am I saying that we should only be donating of the moment trends like leopard print minis and studded belts? No. What I do find quite shameful, though is that H&M and fast retailers like them carry many versatile basics in solid colors like v-neck sweaters, button down shirts and dress slacks in grey and black.  Payless has buy one get one 1/2 off sales.

Then, there is the issue of sustainability.  You should consider where your fast fashion mustard yellow suede dress goes to die besides Beacon's Closet in Williamsburg, Brooklyn.

In America, we are capitalists. I write this blog that tempts your palette with beautiful (and sometimes not so much) pieces of fashion.  To ask people not to spend unless there is an immediate need, as in you will be naked if you do not buy pants and a shirt, could be detrimental to our economy based on purchase and sales.

I'm not a saint. I certainly have moments where I buy clothing I don't "need." One can make the argument that "needy" people should take whatever they are given.  But think about it, what if you had just enough money to cover the basic necessities like food and rent, wouldn't it feel great to have something to wear that made you feel confident?

Lets get real. While it may seem shallow, what we wear on the outside is a large part of how we are perceived.  This can be looked at as unfortunate, but when is the last time that you saw someone wearing clothing two sizes too small and thought to yourself, "she's probably a nice person?"

I propose a challenge, to myself and to my readers. The next time you have some cash that's burning through your pockets, and you have the urge to snap up the latest trends, in addition to that belted bustier dress you buy for yourself, purchase a basic piece in size that is not your own. Then head to a local charity organization and drop it off. Leave the tax receipt behind. If you're going to be a consumer, might as well do something to help someone else while you're at it. Fashion is a wonderful gift.

Examples of Donation- Worthy Items for Women's Charities- Under $50

Think timeless, comfortable, season-less and versatile.


What to Consider Before Donating:

Is there an organization that may need these items that doesn't get them? Private Charities need donations in addition to your local Good Will and Salvation Army. Think outside the box. Im not saying these places don't need your items, but maybe there is another charity that needs it more. Suits for Dress for Success? Out-grown baby clothes to Baby Buggy?

Donations Central is a good data base for where to take specific types of clothing and helps you find places in your area.

  • Check the organization's website to see if they are accepting donations.  Some even have lists of what they can and can't accept.
  • Give the charity of your choice a call. Ask if there is anything in particular that they are in need of at the moment, i.e. kids clothing, women's suits, sweaters, coats, etc.
  • Ask if there are specific sizes that are needed or used most.
  • If it's not decent enough to donate maybe you can chop it up and rework it, change a neckline, shorten the sleeves, or make a quilt?

 

Last, just think about what you buy, think about what you donate. You wouldn't want a pair of crapped in pants.

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