Walmart Aint Hiring No Womens and Louis Vuitton Sues Hyundai Claiming Brand Dilution

Fashion Emporium Editor — Wed, 03 Mar 2010 11:12:26 EST

Who's Suing Who in Fashion and Retail

Associated Press- Wal-Mart will be paying out $12 million to settle a suit claiming sex-discrimination in their Kentucky distribution center. Along with the pay out, the company says it will make changes to its hiring practices.

As reported by the Associated Press "The EEOC filed a class-action suit against Bentonville, Ark.-based Wal-Mart in 2001, alleging it hired 18 to 25-year-old men instead of women for jobs in the warehouse and routinely told applicants that order-filling positions were not suitable for women."

Save money, live better, but don't you weak womens come here lookin' for no job! Yall should be dressin in unattractive chinos and fair isle sweaters, teachin yer kids how to paint team kellers on their faces and cookin up sum frozen pizzas fer your husbands during the big game.

And here I was, thinking they've entered into modern times with their Max Azria/ Miley Cyrus collaboration. It's just like me, a woman, always thinking about fashion.

No Ballers, Just Sanitation

Businessweek- Louis Vuitton Moet Hennesy filed a lawsuit this week against car-maker Hyundai for using a Big Louie-style logo on a basketball during Hyundai's Superbowl commercial entitled "Luxury." To ad insult to injury, the ad taunts riches for all.

LVMH is claiming "Hyundai’s conduct is likely to both dilute the distinctiveness and tarnish the reputation of the LVM marks,”

The first car I ever owned was a Hyundai, so I can sympathize somewhat with the luxury house's concerns.

However, not counting the unlicensed usage on houses, cars and even bongs featuring gold "L's" atop luscious chocolate brown, the actual brand itself could be doing a well enough job on its own of "dilution."

Photo: Louis Vuitton via NY Mag

Exhibit A, Louis Vuitton's spring 2010 handbag for just under 2 grand is, well, a LV branded Hefty Cinch Sack. As mentioned before, here on this very blog, head designer Marc Jacobs has reached such an untouchable level success in the fashion industry that he is either f*cking with us by saying "suck it, poor people," or perhaps he's making a genius statement about the very hand that feeds him--and feeds him well. Though I haven't found an official record of Mr. Jacobs net worth, he recently purchased a townhouse in New York City worth over $13 million.

In LVHM's very own annual report, they claim "Excellent Resilience in a Global Crisis" and site total revenue of 17,053 million euros in 2009. According to my Google currency converter, that's $23,257.91 million in US dollars.

Before you go attaching a handle to a garbage bag and sporting it around town, don't consider this just another frivolous lawsuit. Some experts think it could fly.

Fashion Funhouse Emporium

Walmart Aint Hiring No Womens and Louis Vuitton Sues Hyundai Claiming Brand Dilution